Providing communications strategy for businesses and organizations that inspire people to travel, get outside, seek adventure, enjoy nature and care for the environment.
Katy provides writing and communications services for small to medium businesses and non-profit organizations. She is a freelance writer, copywriter, content manager and public relations specialist specializing in travel, recreation, outdoors, environmental and sustainability products, services and topics. She believes that the careful arrangement of words can tell a compelling story and inspire people to take action – whether it is a travel article, a product description or press release.
Writing is a tricky balancing act, juggling dozens of direct and vague constraints. Writers have to think about audience, style, tone and voice — factors that are hard to anchor down. A magazine article in Outside Magazine is much different than one in Newsweek. In business, writing is so closely tied to company identity: writers have to think about what a company stands for, where it’s going, and how that company should be presented to the public.
Katy takes a strategic approach to all projects by first understanding you, your mission, your organization and your products or services. From there, she crafts a strategy to communicate to your audience while respecting word counts, space requirements, design and time restraints. She is able to transform any topic and turn it into a story. All this without sacrificing perfect spelling and grammar. She also knows that “if you look good, you feel good”, so she employs her eye for design to ensure all collateral pleases the eye and delivers results.
Katy is based in Bend, Oregon, but is happy to work with clients from all over.
As a freelance writer, Katy believes that the careful arrangement of words can tell a compelling story and this is reflected in her travel, recreation and tourism articles. She absolutely loves international travel, but is also pretty happy exploring her beautiful and quirky home state of Oregon.
Katy is a copywriter, writing marketing copy and content including: web content, social media, articles, newsletters, blogs, features, brochures, flyers, guides, press releases, white papers, and more. She writes with concise, consistent messaging that reflects the brand and voice of the organization.
As a content manager, she oversees the strategy, creation and distribution of quality online content, integrating web SEO content, blogs and social media with brand strategy, public relations and communications. She writes SEO website copy that pleases both readers and search engine rankings.