Mt. Angel Vitamins is a high quality vitamin and supplement company located in the quaint town of Mt. Angel, Oregon. They were seeking new health and wellness copywriting by someone who understands the healthy, active lifestyle loved by many Oregonians. After some challenging explorations into rebranding, they dialed in their core values and their customers desires into a new clean, simple brand: Simple, proactive wellness. I helped them create messaging and copy that conveys this brand for use in printed materials, trade show booths and will be eventually used on their website.